Renewable energy advocates on Wednesday launched a campaign aimed at defeating Amendment 1, a solar initiative supported by Florida's largest utilities appearing on the general election ballot.
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Complicating the effort by Floridians for Solar Choice, however, is the amendment's timing. Its fate will be decided less than three months after Floridians overwhelmingly approved another solar measure, Amendment 4, which appeared on the Aug. 30 primary ballot.
Floridians for Solar Choice had supported that initiative, which sought to prevent property tax increases resulting from the installation of solar panels.
Conditioning green energy-minded voters who approved the first amendment to vote against the second won't be easy, the group's leaders admitted. Their slogan, 'utility-backed Amendment 1 blocks the sun', was designed to cut to the heart of a complicated issue in a simplistic way.
Amendment 1, which gained access to the ballot largely through generous funding from utilities including Florida Power and Light and Duke Energy, would codify an existing state regulation preventing solar panel companies from installing their equipment on rooftops and selling the power the panels generate to building occupants, typically for substantially less than energy purchased from utility companies.